About e.l.f. Cosmetics: Elf cosmetics prescribes a luxurious line of problem-solution cosmetics for the treatment of challenged skin. At e.l.f cosmetics we understand that women should be able to play in innovation without sacrificing their budget, therefore all our products are Value priced cosmetics that sell for $1.00. E.l.f cosmetics lip gloss is first to combining SPF skin care with micro-mirror technology.